 OUR TAKE -
Wag the Dog Surveying
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Wisdom is the power to see and the inclination to choose the best and highest goal, together with the surest means of attaining it.
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J.I. Packer
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The quality of reader input on the discussion of survey credibility has been quite inspiring. The collective ideas and opinions from such a large population create insightful perspectives from all points of the compass. In our newer world of online communities, consider this angle with regard to surveys:
"There is one other scenario which drives bad behavior and makes feedback 'non-genuine' and that is the EBay model. Buyers and sellers rate each other on the same transaction - and if a buyer gives a seller good feedback, the seller gives the buyer good feedback. But, if the buyer had a bad experience, or doesn't give 'perfect' scores - they can get bashed by the seller, or the seller's online business can be negatively impacted by the EBay community because of a 'black mark' on their feedback records."
The reader went on to talk about how such feedback mechanisms seem to "wag the dog" thus minimizing the intended purpose. When I shop on-line, I read the reviews of other buyers but often wonder about the real source, the real reason the other customer took time to write a comment, and the qualifications of a customer to provide a product review.
That's my take. What's your take?
Gary Lemke, Publisher
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| eLoyalty | 6.18 |  | 0.97 |
| CDC | 1.22 | | 0.07 |
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| Tekelc | 14.7 | | 0.81 |
| NCR | 9.81 | | 0.3 |
| Salesforce | 40 | | 1.21 |
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| SAP | 38.64 | | 0.35 |
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| ATG | 2.99 | | 0.01 |
| Astea | 2.35 | | 0 |
| APAC | 4.11 |  | -0.01 |
| Amdocs | 19.37 | | -0.08 |
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| Chordiant | 3.67 | | -0.03 |
| Oracle | 19.35 | | -0.18 |
| Rainmaker | 1.03 | | -0.01 |
| ICT | 6.87 | | -0.1 |
| SPSS | 30.67 | | -0.58 |
| HP | 34.68 | | -0.75 |
| Epicor | 4.85 | | -0.12 |
| Pegasystems | 17.99 | | -0.47 |
| Unica | 4.6 | | -0.15 |
| RightNow | 7.93 | | -0.33 |
| Selectica | 0.42 | | -0.02 |
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As of 4:00 p.m. on 4/22/09 |
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