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Thursday, April 2, 2009


   OUR TAKE -  A Cry for Help?

 
 
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Lasting Impressions:
Great ideas need landing gear as well as wings. - C.D. Jackson
Yesterday's comments about the pursuit of genuine feedback prompted many good reader comments. One reader quite appropriately pointed out that feedback on a unique sale like a home sale might be of limited value but that idea doesn't extrapolate when selling millions of the same thing. My point was not that customer feedback isn't useful. Rather, my point is to highlight the difficult nature of getting genuine feedback that really makes a difference . . . and knowing what feedback is genuine enough to drive change.
 
Another reader made an interesting comment saying, "When I see all those survey forms on the hotel counters, I see a cry for help. It seems every call center manager wants to initiate a survey program, and the vendors are too eager to offer overpriced and over engineered solutions to provide that 360 degree customer view. The bottom line is that with few exceptions all those programs fall short of expectations. But this desire to ask the ultimate question is not going away. What do you think of using new media to extract customer feedback?
 
It's a good question. Every day more and more organizations are "playing around" with web 2.0 this and web 2.0 that. So what do you think of social networks as a source for customer feedback? Please share your thoughts.
 
That's my take. What's your take?
 
Gary Lemke, Publisher

 
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  NEW IN CRM

 
New:    npower Leverages Verint to Enhance Service, Support
npower – one of the UK’s largest energy suppliers and the retail arm of RWE npower – is leveraging workforce management software from Verint® Witness to schedule agents at its customer call center in Peterlee in North East England. With workforce management, npower is handling increased demand for customer contact services from its expanding customer base. The software complements npower’s use of Verint Witness Actionable Solutions’ call recording and quality monitoring solutions, which is utilized in 12 of the company’s contact center sites across the UK. The solution also includes unified and advanced adherence, time off management and strategic planning capabilities, along with advanced scorecards and eLearning functionality that provides lesson management and the ability for npower to create custom, best practice learning clips from its customer interaction recordings.
(Verint )
 
New:    Allegiance Debuts Engage 6.0 with DataSync Real-time Data Sharing
Allegiance announced the release of Engage 6.0, a multi-channel enterprise feedback management (EFM) platform that incorporates voice-of-the-customer and voice-of-the-employee to help companies capitalize on engagement. Allegiance Engage 6.0 includes DataSync, the industry’s first data synchronization system that allows feedback data to be shared in real time with diverse applications such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) to provide a complete view of company relationships.
(Allegiance )
 
News:    Cellular South Selects Oracle Communications Applications
Cellular South, the nation's largest privately owned wireless provider, selected Oracle's integrated applications to support its order-to-cash business process - from service creation and deployment through revenue recognition. The Mississippi-based wireless communications provider will implement Oracle Communications Service Fulfillment Suite, Oracle Communications Billing and Revenue Management and Oracle Application Integration Architecture for Communications to help accelerate time to market for new products and services, enable accurate and timely revenue recognition and improve customer satisfaction with flexible billing options and high-quality customer service. In particular, Cellular South will take advantage of three industry-specific process integration packs available through Oracle Application Integration Architecture for Communications.
(Oracle )
 
Article:    The Pollution Solution: Executing Loyalty Marketing Bonuses
At a hotel for business travel, promotional counter placard make an offer I couldn’t refuse. The "Mega Suites ’Dream Big’ Bonus" suggested staying just four nights at any of the chain’s thousands of locations during an upcoming three-month period to earn 10,000 bonus points. The "Dream Big" Bonus was an offer the hotel chain should have refused. By making the bonus available to everyone, the chain incurs extra redemption liability while rewarding those with an already jam-packed travel schedule.
(CustomerThink )
 
Article:    Beginning Again: Sales/Marketing Collaboration
With all the talk about Solution Selling, Relationship Marketing, Partnership Marketing, Loyalty Marketing, and the like, some companies today forget to check the basics. If new strategies are not working as well as predicted the result could be an adversarial relationship in an organization-and between the two departments that can least afford it: sales and marketing. In many organizations, the sales and marketing departments have been at odds, unable to agree upon how to drive leads and prospects, who the targets should be, and how prospects and current customers can be and should be addressed. The problem is simple to understand: There are two sides to every argument.
(DestinationCRM )
 
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