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Monday, March 9, 2009


   OUR TAKE -  Difficult Decisions of Survival

 
 
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Lasting Impressions:
To put off and end up not making decisions is making decisions by default which is not a creative way to live. - Unknown
Difficult times often call for difficult decisions. Aron Ralston, while hiking through Blue John Canyon in Southeastern Utah, had his arm trapped by an 800-pound boulder and he was forced to make an unimaginable decision of survival. He was at the bottom of a hidden canyon, 100 feet beneath the desert surface, 20 miles from the nearest paved road and surrounded by hundreds more miles of uninhabited desert.
 
He was stuck and nothing he did would free him from the grips of the boulder. He had not told a soul where he was going or what he was doing. He wasn't expected back at work for days. No one would miss him, and when they did, they wouldn't know where to begin to look. After five days trapped inside the canyon, Ralston knew what he had to do to survive. He had to cut off his arm.
 
Using a dull pocket knife, he separated his body from the trapped arm. After freeing himself, he was still eight miles from his truck and he had to rappel down a 65-foot wall. Today, he is a prolific mountain climber and a public speaker. He talks about not losing his hand but rather about gaining his life back.
 
Today, many businesses are expressing feelings of being "trapped." Rather than focusing on how the situation happened, now is the time to make the difficult decisions to become "un-trapped." Free yourself and walk out of your desert. That's my take. What's your take?
 
Gary Lemke, Publisher

 
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  NEW IN CRM

 
News:    LexisNexis Expands InterAction into Software as a Service
To help law firms enhance their client develop capabilities in an increasingly difficult economy, LexisNexis announced the launch of InterAction® onDemand, a web-accessible customer relationship management (CRM) solution for mid-market law firms. This new Software as a Service (SaaS) offering streamlines one of the leading global CRM solutions into a lower-cost, more-simplified application for firms with fewer than 250 attorneys.
(LexisNexis )
 
Article:    Avoidable Contact: Cutting Costs but Keeping Service Quality?
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News:    Jacada Signs Agreement with German Telecommunications Provider
Jacada has signed a material services agreement with an existing customer, a large German telecommunications provider. Revenue from the agreement will be recognized over current and future quarters. The company selected the Jacada unified desktop solution to bridge together existing legacy systems, and to simplify and automate priority call processes in order to enable the customer service agents to upsell and cross-sell other triple play services. Based on the success of the initial phases of this project, the customer has signed a second agreement to incorporate more process and deeper integration to new backend systems.
(Jacada )
 
Article:    Third of Contact Centers Don't Measure Customer Satisfaction
Speak to virtually any company executive during these trying economic times, and they'll stress the absolute importance of keeping current customers happy in the hopes of retaining them. And yet, amazingly, one in three contact centers still do not measure customer satisfaction, according to the latest findings from the International Customer Management Institute (ICMI). ICMI's "2008 Contact Center Operations Report" covers recruitment, training, staff development, monitoring and coaching, employee retention, disaster recovery, staffing, metrics, and budgeting. Unfortunately, for an unsettling number of organizations, quality monitoring (QM) seems to be the final step toward delivering customer satisfaction, according to Greg Levin, creative projects coordinator for ICMI.
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News:    Treehouse Announces Marketing View Integration With Salesforce
TreeHouse Interactive announced that Marketing View, its demand generation solution, now integrates with Salesforce. TreeHouse also announced today that Marketing View is now available on the Force.com AppExchange site for on-demand business applications. Leads can be routed to internal or external sales teams. Leads that have been qualified directly or nurtured to qualification, are automatically sent to Salesforce with all of the relevant lead qualification information.
(Treehouse )
 
Article:    Harnessing Your Customers to Drive Innovation
Daryl Choy wrote an interesting post on There's No Such Thing as an Experience. The post created an interesting comment thread around how far you should or should not harness customers to drive innovation. On the one hand there are those who argue with conviction that once you know what customers need, experts should drive innovation. This approach is based upon the idea that only experts know what is possible and what is practicable. They don't of course know what customers might eventually buy. On the other hand, there are those who argue with equal conviction that customers should be harnessed through, for example lead-user innovation or open innovation, to drive innovation. This approach is based upon the idea that given enough customers or other experts, most workable innovations can be identified.
(CustomerThink )
 
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