OUR TAKE -
Pent Up Indefinitely
 |
| |
| |
|
CRM Conferences and Events
|
What are you doing to stay current?
Are you looking to attend a world class CRM or Contact Center event?
Click here to see the most comprehensive list of industry events.
|
|
|
Feature your webinar here
|
| Lasting Impressions:
The average pencil is seven inches long, with just a half-inch eraser -- in case you thought optimism was dead.
-
Robert Brault
|
As promised, today I will share some additional reader comments on my columns about pent-up demand that may make drive an upswing as you prepare to ride the rebound.
One reader responded, "It surprises me to see so many companies cutting back on their sales teams. Now is the time when we need to invest in sales and marketing to take advantage of the pent up demand when it breaks loose. If we wait to start selling until the boom starts, the competition will have taken over our position in the customers' minds and we'll lose once again."
That reminds me of the old saying of skating to where the puck will be rather than where it is right now. On the other side, one reader wrote that if people are unemployed, wallowing in debt, or simply do not have available credit, the pent-up demand can be indefinite. In that case, there is no puck.
It is indeed an interesting balance. That's my take. What's your take?
Gary Lemke, Publisher
|
|
 |
| Stock Ticker |
| Selectica | 0.46 | | 0.11 |
| eLoyalty | 3.82 | | 0.8 |
| SPSS | 29 | | 2 |
| ClickSoftware | 3.03 | | 0.17 |
| Pegasystems | 15.07 | | 0.82 |
| Interactive | 7.93 | | 0.43 |
| ATG | 2.32 | | 0.08 |
| Unica | 4.78 | | 0.15 |
| NetSuite | 9.7 | | 0.3 |
| RightNow | 8.82 | | 0.22 |
| SupportSoft | 2.05 | | 0.04 |
| HP | 35.87 | | 0.63 |
| Epicor | 3.6 | | 0.04 |
| Oracle | 17.72 | | 0.17 |
| SAP | 37.12 | | 0.21 |
| LivePerson | 1.99 | | 0 |
| ICT | 5.34 | | -0.02 |
| Chordiant | 2.69 | | -0.01 |
| Sykes | 15.67 | | -0.09 |
| APAC | 1.52 | | -0.01 |
| Salesforce | 26.86 | | -0.22 |
| Amdocs | 18.88 | | -0.16 |
| Teletech | 8.08 | | -0.11 |
| NCR | 10.21 | | -0.2 |
| Tekelc | 13.48 | | -0.3 |
| Convergys | 7.59 | | -0.17 |
| Vignette | 7.51 | | -0.18 |
| NICE | 21.7 | | -0.73 |
| CDC | 0.88 | | -0.04 |
| Astea | 2.14 | | -0.11 |
| Rainmaker | 1 | | -0.06 |
|
As of 4:00 p.m. on 2/16/09 |
| |
NEW IN CRM
News: Citrix Launches GoToAssist Express & Enhanced GoToAssist Corporate Citrix Online, a division of Citrix Systems has launched a full suite of Web-based remote support solutions for individuals to large organizations. Following a beta that attracted over 110,000 users, Citrix® GoToAssist Express® is a service that enables individuals and small businesses to provide online technical support to their clients. Also unveiled today is a new version of Citrix® GoToAssist Corporate®, the company’s flagship support solution purpose built for larger teams and organizations. GoToAssist Express enables individual support professionals to deliver fast and secure online service. The ‘day pass’ feature of this tool allows users to quickly provide live, unlimited technical support as needed during any 24-hour period for a low fixed fee. (Citrix
)
News: Federal Credit Union to Implement Impact 360 from Verint Bethpage Federal Credit Union is implementing the Impact 360® for Retail Financial Services Workforce Management solution – which includes forecasting, scheduling and planning functionality – from Verint® Witness Actionable Solutions®. Bethpage invested in Impact 360 for Retail Financial Services to help improve operational efficiencies and member service across its 19 branches. The workforce management solution, specifically designed for branch environments, helps banks and credit unions forecast customer demand and transaction volumes, optimize staff schedules against forecasts, and conduct “what if” scenarios to test staffing options to deliver better service cost effectively. (Verint
)
News: Maximizer CRM 10.5 Freedom For BlackBerry Fans Enabling one-click, one-touch access to critical customer and sales information, Maximizer Software debuted Maximizer CRM 10.5 Freedom for BlackBerry® smartphones from Research In Motion. The solution delivers enhancements that will position small to medium-sized businesses (SMBs) one step closer to a smartphone-only workforce. Maximizer CRM 10.5 Freedom now allows real-time wireless access to business intelligence data through mobile dashboards, which enables on-the-go managers and executives to directly monitor sales performance and services activities from their mobile devices. Additionally, the new release provides IT administrators with the ability to wirelessly deploy mobile CRM to business users, offering simple one-click installation. (Maximizer
)
News: 1-to-1 Direct Marketing Solution Lifts Response 50-Percent Intellidyn announced that Magazine Yellow Pages used Intellidyn’s I-Distinct personalized marketing service to lift e-mail response rates by 50-percent over the control. Magazine Yellow Pages’ recent holiday campaign utilized Intellidyn’s I-Distinct to create personalized, high-response email promotions featuring magazine categories based on each consumer’s areas of interest. Magazine Yellow Pages sought to improve its marketing campaign response rates and generate new prospects by applying personalization techniques using individually-personalized offers.(Intellidyn
)
Article: Thrive in a Down Economy Today's economy is causing many budgets to shrink. The evening news is rife with stories about decreased consumer spending and volatile markets. But what this trend means for call centers and mobile operators is not always clear. When reassessing their budgets, how will customers evaluate their mobile phones and providers, and what effect will this have on mobile operators and contact centers? During difficult economic times, consumers often save their cash and make fewer discretionary purchases. Fortunately for mobile operators and contact centers, a 2008 Pew Internet and American Life Project report shows that customers place cell phones at the top of the list of technologies they can't live without. (DestinationCRM
)
Didn't read the last edition of CRMAdvocate? Click
here to see what you missed.
| |
| | |