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Wednesday, February 11, 2009


   OUR TAKE -  Time for an Upswing

 
 
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Lasting Impressions:
An optimist stays up to see the new year in. A pessimist waits to make sure the old one leaves. - Bill Vaughan
It doesn't take a rocket scientist to conclude there is far more bleak news than good news these days. In fact, it seems difficult to find an upbeat prediction anywhere. Each report of the dire condition of the economic outlook feels more like simply "piling on." I'm a bit tired of it.
 
So from this small corner of the world, let me offer a little balance. Let me first say I am not an economist nor am I a fortune teller. But I offer some predictions based on historical certainties. Not trends, certainties.
 
First prediction: Although the downturn was swift and sharp, we will see a corresponding upswing. A seismologist can predict with 100% certainty that an earthquake will happen but they can not precisely say when. Likewise, guaranteeing an economic upswing is child's play. Determining the time is the work of debating experts.
 
A few experts believe the upswing will be dramatic and quick. Why? Pent-up demand. More on that tomorrow. That's my take. What's your take?
 
Gary Lemke, Publisher

 
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  NEW IN CRM

 
Article:    5 Basic Steps to Maximize Online Sales in Any Economy
Discussions abound about how the slowing global economy will impact e-commerce. Whether you believe current economic conditions are good or bad for e-commerce (or will have no effect), you no doubt always want to maximize your sales on the Web. In working with a roster of great customers, we have gained a lot of insight into what works and what doesn't. Here we present five basic steps that all e-tailers should be taking to get the most out of their e-commerce Web sites.
(DestinationCRM )
 
News:    Axia Audio Increases Sales Productivity Using Sofrront Crm
Axia Audio is using Soffront CRM to manage sales opportunities and customer support. Axia specializes in digital audio routing, mixing and distribution systems for broadcast and other pro-audio applications. After considering approximately two dozen solutions, Axia selected Soffront CRM in 2006.
(Soffront )
 
News:    TimeTrade Systems Increases Bookings More Than 140% in 2008
TimeTrade Systems announced the company recorded year-over-year growth of more than 140% and Q4 rising more than 220%. Fifteen new customer spanned retail, healthcare, government and higher education and included Best Buy Musical Instruments. TimeTrade also announced a new release of the company's TimeTrade Enterprise Scheduling Application (TESA), with new features including an optional Microsoft Outlook Plug-in and an enhanced user interface.
(TimeTrade )
 
News:    Nexidia Signs License With Bluecross Blueshield Of Tennessee
Nexidia announced a software license agreement with BlueCross BlueShield of Tennessee to install Nexidia’s speech analytics solutions across the organization’s customer service center operations. With Nexidia Enterprise Speech Intelligence (ESI) 7.0—the company’s next-generation version of its speech analytics solution—BlueCross BlueShield of Tennessee expects an enhanced member service experience, as well as a rapid return-on-investment.
(Nexidia )
 
News:    Demandbase Launches Solution to Turn Web Traffic into Leads
Demandbase announced the general availability of Demandbase Professional, a new software-as-a-service (SaaS) offering that enables sales and marketing professionals to identify, reach, and convert new business. With Demandbase Professional, users will be able to utilize B2B Web analytics to improve marketing and sales performance and turn anonymous web traffic into new sales leads.
(Demandbase )
 
News:    StreetSmarts Announces Version 5.0 of Platform
StreetSmarts announced StreetSmarts 5.0, the newest version of its solution platform for boosting enterprise sales effectiveness and transforming information into actionable knowledge. The product release coincides with an official introduction of StreetSmarts as a new, independent company. StreetSmarts 5.0 is based on a Software-as-a-Service (SaaS) platform that unites company-wide knowledge management and enterprise social networking components to deliver business value for sales effectiveness, channel enablement, training reinforcement and transforming intellectual capital into actionable knowledge.
(StreetSmarts )
 
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