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5/1/07 - Not Everyone Has the Same Tipping Point Going from good to great doesn't make a small difference. It makes a big difference. As reported in this column, "completely satisfied" customers are six times more likely to buy again than merely "satisfied" customers. And yesterday, I suggested that there is a tipping point at which customers go from being satisfied to completely satisfied. What is that tipping point? It is something different for each company. But a particular business might also find that different customer segments have different tipping points. Specifically, there are some customers that only require a little more. Other customers might require a lot more. And alas, there are those customers that will never be completely satisfied. So while I challenge you to find your own tipping points, it is also important to map those tipping points to your different customer segments. The investment to improve must be weighed against the size and value of the customer segments you want to move from "satisfied" to "completely satisfied." Do you agree? Gary Lemke, Publisher (Share your thoughts)
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TODAY'S NEWS (more)
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Talisma announced the release of Talisma CIM 8.0, the latest version of the customer service, sales, and support suite that empowers businesses to deliver an exceptional customer experience. Talisma CIM 8.0 includes many updates, with the most significant being the addition of proactive capabilities in the two new CIM products Talisma Campaign and Talisma VoIP, and the existing Talisma Chat.
HDI announced its new HDI Support Center Director Certification preparatory course and examination. HDI also announced that its HDI Support Center Analyst Certification preparatory course is now available online, and that its Knowledge Management Foundations: KCS Principles course now includes a certification designation.
SupportSoft announced the introduction of SupportSoft Accelerator, a new product that integrates the benefits of SupportSoft's patented support automation technology within Remedy's call tracking interface. The ready-to-deploy solution, which helps companies to resolve technology problems more quickly with fewer steps involved, can help reduce desk-side visits by up to 15%, reduce call handle time of repeat problems by up to 60%, and help reduce escalation of calls to level 2 help desk analysts by up to 20%(1).
CDC Software announced the acquisition of a majority interest in Vectra Corporation, a provider of information security consulting services, managed services and enterprise security solutions.
The Nielsen Company and BuzzMetrics announced that Nielsen and the other stockholders of BuzzMetrics have agreed in principle to a transaction under which Nielsen, which already owns approximately 58 percent of BuzzMetrics, would acquire the remaining BuzzMetrics shares it does not currently own.
ATG announced it has assembled a rich partner ecosystem of Web 2.0 pioneers to help its customers further enhance the user experience on their Web sites.
Selectica announced the upcoming release of the next version of its contract lifecycle management solution. Selectica Contract Performance Management (CPM) automates and standardizes CLM processes to provide insight into all contractual relationships to expose and better manage the inherent risk and value of each contract.
FrontRange Solutions,has finalized its acquisition of enteo Software. Together, FrontRange and enteo offer a range of service management, patch, software and operating system deployment and remediation capabilities that provide customers with an integrated service and asset management solution.
Oracle announced Oracle Universal Content Management 10g Release 3, a new component of Oracle Fusion Middleware. The new software delivers a feature-rich, hot-pluggable ECM platform that helps organizations effectively capture, store, manage, find, publish and retain unstructured content, while easily fitting into heterogeneous infrastructures.
Unica announced enhancements to its Affinium Campaign Collaborate solution that will help corporations maximize the effectiveness of their field marketing operations. Campaign Collaborate enables those closest to the customer to execute campaigns that are territory and target appropriate while maintaining corporate standards.
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FEATURE WEBCAST (more) |
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"Managing the (Unstructured) Information Overload in the Contact Center"
Chip Gliedman, VP, Forrester
Is your contact center overwhelmed by the amount of unstructured information at its disposal? Is this vast volume of information slowing processes? Proving impossible to analyze? Or even ignored? More than 80% of all data in a customer contact center is unstructured information such as telephone conversations, emails, word processing documents, online forums, paper documents and electronic forms.
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| CRMAdvocate Stock Index |
| CRMSI | 64.55 |  | -1.74% |
| Dow Jones | 13,062.91 |  | -0.44% |
| Nasdaq | 2,525.09 |  | -1.27% |
| S&P 500 | 1,482.37 |  | -0.79% |
| Top Gainers |
| Chordiant | 13.23 |  | 0.27 |
| ClickSoftware | 4.01 |  | 0.22 |
| Convergys | 25.26 |  | 0.18 |
| Top Losers |
| Amdocs | 36.71 |  | -1.63 |
| NICE | 36.65 |  | -1.41 |
| Teletech | 37.73 |  | -1.33 |
| Complete Stock Index |
| As of close 04/30/07 | |
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