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8/7/06 - "All Hands on Deck" Last week, I wrote that the way a company reacts to a poor service experience can be an important element in building trust, confidence and loyalty. To illustrate the point, I shared the story about Tylenol's reaction to their tampering crisis and how their proactive steps helped regain consumer confidence and avert disaster. That prompted some of you to respond saying that it doesn't have to only be a reactive, "all hands on deck" strategy. There may be those unforeseen instances that test a company's commitment to doing the right thing but how many times does service "break" in the normal course of business and, more importantly, have you institutionalized processes to handle broken service events? One attribute of a well run company is established policies and guidelines to address situations when service breaks. If you are reading this, perhaps you might consider an audit of how your organization handles those situations when service breaks. Are those moments of truth helping or hurting your brand? Gary Lemke, Publisher (Share your thoughts)
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TODAY'S NEWS (more)
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Verint announced that EDF Energy has selected and is deploying Verint's ULTRA solution to enhance the customer service it provides across its six contact centers in the UK.
Intervoice announced a new field service automation practice based on speech technology from Intervoice Global Services. This new field service automation practice uses configurable packages from its partner, Datria.
Parature announced that e-MDs has incorporated client self-service and is managing their service quality levels through Parature's Customer Support Solution.
ATG and Accretive Commerce announced an alliance that will provide online sellers with a new direct-to-customer solution. Under terms of the agreement, the two companies will fully integrate ATG's best-in-class eCommerce applications with Accretive Commerce's market-leading customer care, fulfillment, and logistics solutions, resulting in a new and unique end to end e-commerce option.
Selectica announced the release of a study titled Contract Management in the Mid-Market by AberdeenGroup. It revealed that more than 80 percent of companies on both the buy- and sell-side of contract management use entirely manual or only partially-automated processes and systems. Key findings of the report include: *Mid-market companies face significant challenges with contract management. In many cases, companies cannot even locate contracts that may be stored away in archaic filing systems. * On the buy-side, contract management is seen as part of the heightened importance of overall supply management. * On the sell-side, companies are looking to contract management to improve customer relationships as well as to better assess and mitigate risks.
M-Tech Information Technology announced Embry-Riddle Aeronautical University has selected M-Tech's identity management suite. With a combined annual enrollment, for all campuses, of more than thirty two thousand students, Embry-Riddle needed an identity management suite because manual administration and the lack of online account services was taxing internal resources and causing frustrations for the worldwide constituent base.
SPSS announced that Pep Boys is using SPSS predictive analytics software to develop assortment planning models. Pep Boys is harnessing SPSS software to create forecast models for predicting future sales probability by part number and by store to create store-specific assortments.
Unica announced that CNS and FiberChoice daily fiber supplements, has selected Unica's Affinium software to streamline its marketing operations.
Witness Systems announced that it received the highest rating issued ("positive") in Gartner's MarketScope for Contact Center Workforce Optimization, 2006, a report published July 13, 2006 by Principal Research Analyst Jim Davies.
When Lopez Income Tax Services needed a new communications network to support its growing operations and accommodate seasonal peaks in its workforce, the company turned to a new IP telephony solution from Avaya. The tax preparation firm now is able to link five company offices across California in a single network and cut ongoing telephony costs by more than a third -- while easily managing a doubling in the number of employees on staff during the busy tax season.
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| CRMAdvocate Stock Index |
| CRMSI | 45.35 |  | -2.14% |
| Dow Jones | 11,240.35 |  | -0.02% |
| Nasdaq | 2,085.05 |  | -0.35% |
| S&P 500 | 1,279.36 |  | -0.07% |
| Top Gainers |
| RightNow | 12.62 |  | 0.59 |
| SAP | 45.44 |  | 0.37 |
| ViryaNet | 0.98 |  | 0.21 |
| Top Losers |
| Epicor | 11.49 |  | -0.56 |
| ICT Group | 26.02 |  | -0.51 |
| Amdocs | 35.83 |  | -0.47 |
| Complete Stock Index |
| As of close 08/04/06 | |
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