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8/3/06 - Branding is About Confidence - Continued I see we have a few cycling fans in the audience. Yesterday, I shared thoughts about how the controversy regarding Floyd Landis' drug test results in the Tour de France have tainted the brands. With confidences shaken, the brand takes a hit. One reader wrote, "Very interesting way to discuss branding. I once read from an airline source that dirty tray tables in the cabin could lead some to think poor equipment maintenance overall. It's the same thought; that is, we should pay attention to every detail to build and maintain confidence." Customers often make associations we wouldn't expect. Although the maintenance of jet engines and the cleanliness of tray tables are handled by two completely different staffs, the customer sees it as one big jet. The lesson is that even though we see the difference, our customers may not. Gary Lemke, Publisher (Share your thoughts)
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TODAY'S NEWS (more)
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Kintera announced the launch of a new national Web site for existing client Big Brothers Big Sisters of America and several pilot sites for local Big Brothers Big Sisters agencies -- all leveraging Kintera's social CRM system on the Kintera Sphere technology platform. Using a virtual account structure within Kintera Sphere, the new Web sites help capture online donations, recruit volunteers to become Big Brothers and Big Sisters, and enroll children in the mentoring program.
PowerDsine Ltd has chosen Selectica's Fastraq on-demand sales execution solution to increase sales efficiency, improve insight into the sales cycle and maximize profitable transactions. Operating in the highly competitive, fast-paced semiconductor space, PowerDsine's business challenges include a complex pricing and product configuration model, a globally dispersed sales force and dozens of channel partners. The company now is able to provide analysis on price and discounting rules and avoid "maverick" selling practices.
Neocase Software has announced the availability of the newest version of its CRM offerings, Neocase 10, for the U.S. mid-market. A European CRM solution provider, Neocase applications are designed to transform a company and its external partners into a customer service team through a collaborative approach that enables customer service agents to solve problems quickly.
Queplix, a provider of commercial open source software for customer care, announced the launch of its CRM Resuscitation Program for PeopleSoft and Siebel CRM application users. Queplix's QueWeb technology salvages investments and data in CRM implementations, while migrating them to a new platform. The process is designed to replicate custom business rules, preserve legacy data, and mimic existing user interfaces in hopes of saving up to 80% of initial legacy CRM investments and virtually eliminating re-training costs.
Rainmaker Systems announced that it will provide a leader in information security with a solution to increase software subscription sales and streamline the renewal process for this client's resellers and end customers. The turnkey program is supported by Rainmaker's hosted technology and is designed to significantly increase renewal revenue streams.
Recombo Inc. announced the availability of Recombo WAYPOINT for salesforce.com's AppExchange. Recombo WAYPOINT enables Microsoft Outlook to capture digital signatures, track documents and update Salesforce automatically. Salesforce.com customers can use WAYPOINT to gain sign off and track proposals, change orders, contracts, notifications and purchase orders.
Sento Corporation announced that its Customer Experience Platform (CXP(SM)), is proving successful in pilot programs with companies like eFashionSolutions. CXP(SM) is a rules-engine that helps websites provide rich customer experiences. Using CXP(SM), customer behaviors are analyzed in real-time and online websites are enabled to respond rapidly, providing messaging and offers that motivate customers to take action.
The Shopping Channel has achieved the Contact Center Employer of Choice (CCEOC) designation for their Mississauga based customer contact center. The Shopping Channel is the first retailer to certify as a CCEOC.
Genesys Telecommunications Laboratories, announced that its Genesys Express Outbound solution has enabled Betfair, an online betting exchange, to increase the productivity of its outbound customer care centre by fifty per cent. The solution, deployed by Genesys partner BT, uses preview dialing to reduce the time agents spend dialing customers - increasing the number of calls that they can make per day.
FIRM announced that it has signed an agreement to provide its Confirmit survey, community panel and report platform to Intrawest, destination resorts and adventure travel company. Intrawest will license the software as an on-demand solution. Intrawest will deploy the Confirmit platform for surveying and on-line customer panels to provide valuable input in support of the company's marketing and customer loyalty initiatives.
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| CRMAdvocate Stock Index |
| CRMSI | 45.37 |  | -0.74% |
| Dow Jones | 11,199.93 |  | 0.66% |
| Nasdaq | 2,078.81 |  | 0.81% |
| S&P 500 | 1,278.55 |  | 0.60% |
| Top Gainers |
| Sykes | 17.36 |  | 1.31 |
| ICT Group | 25.81 |  | 0.88 |
| Teletech | 13.38 |  | 0.88 |
| Top Losers |
| Onyx Software | 0 |  | -4.80 |
| SPSS | 22.8 |  | -3.56 |
| Astea | 7.06 |  | -0.39 |
| Complete Stock Index |
| As of close 08/02/06 | |
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Case Studies (more)
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Witness Helps 4 Wheel Parts - By deploying eQuality ContactStore for IP within its Cisco converged voice and data environment, 4 Wheel Parts has been able to achieve the following results * Increased agent monitoring efficiency by 30 percent * Increased sales and order volume by eight percent * Enhanced training and development program.(Witness Systems)
|  | | AXA Australia With Verint - Learn how Axa Australia used Verint's ULTRA suite of Contact Center Actionable Intelligence Solutions to improve process efficiencies, boost supervisor productivity, enhance compliance with regulatory requirements, and significantly increase agent quality scores.(Verint Systems)
|  | | DoubleClick Increases Customer Satisfaction with Service Strategies - DoubleClick needed a way to quantify their stance as the industry leader with hard facts. DoubleClick's key vision is to differentiate from their competition through world class service. By adapting their organization to industry best practices they insure that they can leverage their unparalleled global support infrastructure to deliver customer driven, one-on-one service.(Service Strategies Corporation)
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