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Webinar - CRM in 2003: Light at the End of the Tunnel
A protracted economic downturn and a willingness to learn from past mistakes have laid the foundation for a brighter 2003 for customer relationship management. Gartner explores how CRM competes against other IT projects in a tight economy and what is hot and what is not in 2003. more »

FRS Announces MarketShaper
Formula Retail Solutions announced MarketShaper, a solution for Customer Specific Marketing (CSM). MarketShaper aims to allow retailers to focus their marketing efforts on key segments and individual customers as opposed to the traditional product centric approach.

UnipPress With SC Fulfil
UniPress Software announced a distribution partnership with China-based SC Fulfil, accommodating strong demand in the region for UniPress' FootPrints line of web-based help desk software. Through the agreement, SC Fulfil will serve as the exclusive distributor for the FootPrints products to customers in China and Hong Kong. more »

BetaSphere Conjoint Analyzer Announced
BetaSphere announced the launch of its new BetaSphere ConJoint Analyzer module as part of the BetaSphere Product Definition Server and BetaSphere RevMax Suite offering. Designed for product managers, brand managers, product planners, product teams, and market researchers in an enterprise, the BetaSphere ConJoint Analyzer aims to provide key decision support analytics to determine customer tradeoffs and analyze pricing on new product preferences.

How CRM Supports Best Sales Practices
Companies are looking for ways to "kick-start" their sales in 2003. Partially due to Microsoft's extensive marketing campaigns to small to mid-sized companies for its soon-to-be-released Microsoft CRM software, many businesses have been seriously looking at Customer Relationship Management (CRM) technology to help them out. At the same time, companies are scared by the headlines that they have seen about CRM failures. To help its member companies and business managers, the Northwest chapter of the CRMA will have a presentation, "The Secrets of Their Success - How CRM Supports Best Practices," on Monday, January 27.

iPIX Announces iPIXads Version 2.0
Internet Pictures announced the availability of iPIXads 2.0, the newest version of the newspaper call center solution for uploading and delivering classified photo ads in print and online. iPIXads 2.0 aims to enable newspapers to offer enhanced online and print services to their loyal local customer base while competing with online-only classifieds providers.

RSA Selects NICE
NICE Systems announced that Remarketing Services of America, Inc. (RSA) is implementing NICE Systems customer experience management (CEM) suite. RSA will utilize NICE customer contact center recording products including NiceUniverse, its quality assurance application, NiceLog, its agent-customer voice and screen recorder, and Executive Connect, which allows executives to review recorded customer calls.

Business Bank Of California Selects Surado
In keeping with its commitment to providing solutions that help companies know their customers and keep them for life, Surado Solutions, the Customer Relationship Management (CRM) software company, announced that Business Bank of California has selected Surado SCM SQL, Surado's Enterprise CRM, to enhance sales, marketing and customer service effectiveness.

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