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Welcome to RealMarket Today! Your concise source for the latest breaking news in CRM. RealMarket Today! is a free resource of RealMarket. Please feel free to forward it to others using the form to the left. To subscribe, click here.

Sun and Pegasystems Bring eCRM
Sun Microsystems and Pegasystems announced that they have collaborated to implement a CRM solution at Blue Cross Blue Shield of Massachusetts (BCBSMA) to manage its member services. The BlueServe Connect solution, based on Pegasystems' advanced rules-driven workflow automation technology and powered by the Sun platform, is now live and enabling BCBSMA to respond to its customers' needs.

Yopa Push Platform 2.0
Yopa announced availability of its Yopa Push Platform 2.0. Yopa is a framework that snaps into a company's e-infrastructure and enables push of any requested information in voice or text form to any device -- wired or wireless.

Outlaw Releases CustomerFocus
Outlaw Technologies is announced the general release of CustomerFocus 4.0. CustomerFocus is a healthcare relationship management solution for healthcare payers. It provides health plans a solution to improve and manage member, provider and group relationships.

Blue Martini Software Announces New Application
Blue Martini announced plans to ship Blue Martini Marketing. Blue Martini Marketing is designed to give marketers the power to observe customer behavior, segment and score customers based on the analysis of these behaviors, and create and execute personalized outbound campaigns delivered via email, direct mail, the web, wireless devices or call centers.

CallCenterCareers.com Survey
When CallCenterCareers.com surveyed 1,007 call center job seekers to determine what would make their current job more satisfying, job seekers voted that recognition for hard work (29%) is nearly as important to them as receiving better pay (32%).

iCommunicate And MindSurf Redefine The Classroom
iCommunicate announces that it has been chosen to deliver educational support technology for MindSurf Networks as part of an initiative to make affordable wireless computing a reality in schools. MindSurf iCommunicate will provide user support to the school environment.

FleetBoston Chooses MessageMedia
MessageMedia announced that FleetBoston Financial will begin using MessageMedia's e-messaging services for its customers who use its HomeLink home-banking product when they register to receive the additional service at homelink.fleet.com. The e-messaging service provided by MessageMedia is one of several Internet-based initiatives for Fleet, which is using new technologies to reach out to its customers and to enhance their experiences online.

Itronix And Navara Team Up
Itronix has announced the creation of a business partnership with Navara. This relationship brings together two complementary software and hardware providers to deliver a range of business solutions for mobile technical support, customer service and mobile sales forces.

Delano Wins Award
Delano announced that it has been honored with InfoWorld's Technology of the Year Business Impact Award in the category of Web-based CRM. Recipients of the award are determined by InfoWorld's team of Test Center analysts and editors, based on their selection of the enterprise computing solutions that best exemplify the top technologies as identified by the publication in its annual Technology of the Year issue.

Control-F1 Wins Award
Supportgate.com announced that Control-F1 was awarded the WebStar Service Awards at the annual SSPA San Diego Summit, where IT professionals and industry experts met to discuss support services operational issues. The SSPA Advisory Board reviews, judges and selects the winners for the WebStar Awards.

• Vignette And WebTrends Launch Briefing Series
  
• PTC Selects ChannelWave
  
• SAS Named Business Partner For Compaq
  
• Surebridge Joins Siebel Alliance
  
• Rainmaker Director of Sales Appointed to Board of AFSMI
  
• Peregrine Systems Names Steve Kiser Senior VP
  
• Knowlagent Wins Award