About Marketing Cloud
 
The Marketing Cloud™ is a set of open, interoperable and secure services that make internal marketing operations more efficient and external marketing programs more effective. Founded as an alliance between Alfresco, Demandbase, Hoovers (a D&B company), Marketo, Jigsaw, ON24 and PivotLink, the Marketing Cloud delivers the fastest, easiest and most cost-effective way for B2B marketers to build and run marketing campaigns by integrating data silos, automating marketing processes and creating actionable marketing insights.