About Baseline   Baseline, published by Ziff Davis Media, is a practical guide to costing and managing the deployment of leading-edge information technology. Through case studies, news stories, company dossiers, and financial tools, we provide technology leaders and business executives with a detailed look at how their peers are implementing information technology. The success—or failure—of each implementation is measured by the company's actual progress against "baseline" expectations of financial returns and technology deliverables.