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"CRM for Manufacturing: Achieving Process Excellence in the Front Office"

By Ehab Samy, Senior Product Manager, Pivotal CRM, CDC Software

Customer relationship management solutions offer largely the same core benefits to a broad spectrum of companies: increased customer satisfaction and insight, streamlined processes, and the ability to build stronger, more profitable customer relationships. But the route to achieving these benefits—the keys to customer satisfaction, the intricacies of the processes, the dynamics of the relationships—can be vastly different from industry to industry.


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