Dear faithful CRMAdvocate reader:
 
You have landed here to share your thoughts about something I wrote in my daily column, "Our Take". Your feedback and opinions are very important. I read every comment I receive. It is my goal to incorporate as much reader input as possible into the column regardless of whether you agree or disagree with my stance. In fact, I appreciate the challenges to my position the most because they allow me, and all the CRMAdvocate readers, to see all sides of the issue.
 
Gary Lemke, Publisher ( )
 

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About "Our Take"
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.