CRMAdvocate - Reader Feedback   Below is a summary of the feedback from CRMAdvocate readers surveyed during the week of May 8, 2006. Comments and input have been categorized into groups.   Concise - Many readers commented that they enjoy the overview format of CRMAdvocate: "It's a great tool to quickly and easily stay on top of what’s going on." "I am most impressed with the format of the newsletter. Since I often don't have time to do very much reading, I appreciate the digest format of the news briefs plus the approach of the “Our Take” columns. I almost always open and read the email." "I really appreciate having relevant news in one convenient place." "Valuable one stop source for information and sources." "It's not too time consuming to read through which is great when you receive hundreds of email messages daily." "Good, concise feedback that gets to the heart of the issues without a lot of fluff." "Good content. Short and to the point. On topic." "Short, sweet, to the point, understandable." "The newsletter is brief and concise." "Concise, daily, non-intrusive updates on companies and events directly relating to our industry. Helps me keep up with what's going on and I don't have to spend time searching multiple sources." "I like the short format." "Among the barrage of industry e-publications, CRMAdvocate usually (but not always) brings up timely, leading edge issues and is short and readable." Useful: - Readers commented that they view CRMAdvocate as a valuable business tool: "It saves me time and allows me to check the pulse of the industry." "Good coverage of CRM news, good editorial content." "Industry information is useful to know where the world as I know it stands." "Strong relevant daily content." "There are thought provoking CRM related topics in the newsletter." "The newsletter has good material, but may not have the occasional extraordinary ones that make reading a unique experience that you like to share with others." "The content is not for everyone." "Interesting discussion topics, good and clean news overview." "I find it helpful in terms of keeping up with industry, plus the opinions and expertise of you and other contributors is insightful." "Very useful competitive info summarized into bite size points." "It's a good newsletter which I read everyday. But the newsletters are so short. I know the letter is used to stimulate thought but the information discussed isn't even the tip of the iceberg. I would like to see more information about the topic being covered." "The newsletter actually contains CRM news, and I love reading Gary's lead article and readers' responses." "Well written, thought provoking issues abound." "I read several CRM newsletters but this is my favorite." Accurate: - Information that can be trusted is also important to CRMAdvocate readers: "You provide a factual approach to the industry with an opportunity to ask questions and pose issues. I like the mix of information and discussion." "Gives an accurate snapshot of industry news." "Brief yet accurate topical commentary." "In our break-neck-paced society today, we, business professionals, need to have access to information that’s been tried and tested as well having the ability to collaborate." Objective: - CRMAdvocate readers do not want a publication that is merely promotional in nature: "The consistency of information that is truly valuable (as opposed to blatantly promotional) is spotty." "It is hard to take a critical edge and realistic analysis when you are supported by vendors, many of whom are selling poor products--RightNow at the top of the list." "I like the honesty of Gary's comments." "You are honest and direct. I like the way you challenge people to respond to your questions." "Daily insight and reader interaction comments seem more relevant than most while not biased toward or against any specific vendors." Format - Some readers feel we could improve the format: "The look and feel could be improved." "You might consider a different look...It does not have to be fancy just more effective." "The newsletter format is very wide. I always skip over anything in the right hand column."