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"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
12/14/07 - Brand Terrorism
This week we have been talking about the disgruntled customer that become so fed up they take action against the offending company. The action can impulsive (Mona "The Hammer" Shaw) or pre-meditated. If you missed out on the discussion this week, take a minute to catch up on the lone nut theory and CRM.
 
When customer frustration boils over, emotions can evolve to anger and retribution. Consider a Land Rover customer by the name of Adrian Melrose. He became so disgruntled with his vehicle that he started to air his grievances on the web. But he has gone beyond simply sharing his horror stories and has engaged in brand terrorism.
 
As I wade through his site and ponder what I would do as a vendor, I remember a few discussions we've had in this column - Trust and Loyalty and Care and Compassion.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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