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"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
12/14/06 - Your Mottos
As promised, today I will share a few corporate motto submissions. If you are not current on the discussion regarding corporate mottos as they relate to the customer experience, you can catch up by reviewing the past columns on this topic.
 
From the U.S. government's Nexrad hotline, we have "Quick, accurate, courteous solutions." And a business unit of Aspect has embraced "Anytime, anywhere" as their motto to communicate their ability to deliver solutions on a global basis.
 
And, for a chuckle, we have a quote from the Michael Douglas character in the 1987 movie "Wall Street." He wanted everyone to believe that "Greed is good." Interestingly, the original intent of the quote was to portray the character as a villain. However, the quote became a source of inspiration for many in the investment banking world. Today, one of the more popular corporate mottos comes from Google - "Don't be evil." Hmmm.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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