| Stock Ticker |
| eLoyalty | 5 |  | 0.25 |
| Selectica | 1.12 | | 0.03 |
| Astea | 3.09 | | 0.06 |
| NetSuite | 18.03 | | 0.3 |
| APAC | 2.21 | | 0.03 |
| Salesforce | 65.48 | | 0.84 |
| LivePerson | 3.25 | | 0.04 |
| Pegasystems | 14.4 | | 0.09 |
| Sykes | 19.49 | | 0.09 |
| Vignette | 12.69 | | 0.05 |
| Intervoice | 8.21 | | 0.02 |
| Epicor | 7.92 | | 0.01 |
| RightNow | 16.85 | | 0.01 |
| Chordiant | 5.9 |  | -0.01 |
| SAP | 56.03 | | -0.16 |
| Amdocs | 30.09 | | -0.13 |
| NCR | 26.68 | | -0.12 |
| Interactive | 11.07 | | -0.08 |
| Oracle | 22.56 | | -0.21 |
| ATG | 4.12 | | -0.04 |
| NICE | 30.34 | | -0.32 |
| SupportSoft | 3.69 | | -0.04 |
| Unica | 8.98 | | -0.12 |
| Tekelc | 16.05 | | -0.27 |
| Convergys | 14.09 | | -0.26 |
| HP | 43.69 | | -0.91 |
| Rainmaker | 3.16 | | -0.07 |
| Nortel | 5.87 | | -0.18 |
| SPSS | 32.71 | | -1.1 |
| CDC | 2.5 | | -0.11 |
| Teletech | 15.24 | | -0.77 |
| ICT | 9.02 | | -0.55 |
| ClickSoftware | 2.52 | | -0.18 |
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As of 4:00 p.m. on 8/19/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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12/11/07 - CRM and the Lone Nut - II
"Invariably, it starts with one dissatisfied customer." That statement was made in a June 2007 article written by Rob Lewis entitled, "Customer blogs: the lone nut theory debunked.
Yesterday, we talked about a single dissatisfied customer's ability to capture the attention of traditional media (CRM and the Lone Nut). This article is about the power of a single customer to capture the attention of prospective clients via the Internet through blogs, web sites, email campaigns and the like. What can a company do about it? In short, deal with it.
One cannot hide from it. One cannot capture it and put it in a bottle. It has to be dealt with. The "lone nut" that initiated the virtual bitch has an agenda. The first order of business is to understand that agenda. More on this tomorrow. But until then, I know your business has at least one lone nut. How have you dealt with that nut? Please share.
Gary Lemke, Publisher
(Share your thoughts)
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