| Stock Ticker |
| eLoyalty | 5 |  | 0.25 |
| Selectica | 1.12 | | 0.03 |
| Astea | 3.09 | | 0.06 |
| NetSuite | 18.03 | | 0.3 |
| APAC | 2.21 | | 0.03 |
| Salesforce | 65.48 | | 0.84 |
| LivePerson | 3.25 | | 0.04 |
| Pegasystems | 14.4 | | 0.09 |
| Sykes | 19.49 | | 0.09 |
| Vignette | 12.69 | | 0.05 |
| Intervoice | 8.21 | | 0.02 |
| Epicor | 7.92 | | 0.01 |
| RightNow | 16.85 | | 0.01 |
| Chordiant | 5.9 |  | -0.01 |
| SAP | 56.03 | | -0.16 |
| Amdocs | 30.09 | | -0.13 |
| NCR | 26.68 | | -0.12 |
| Interactive | 11.07 | | -0.08 |
| Oracle | 22.56 | | -0.21 |
| ATG | 4.12 | | -0.04 |
| NICE | 30.34 | | -0.32 |
| SupportSoft | 3.69 | | -0.04 |
| Unica | 8.98 | | -0.12 |
| Tekelc | 16.05 | | -0.27 |
| Convergys | 14.09 | | -0.26 |
| HP | 43.69 | | -0.91 |
| Rainmaker | 3.16 | | -0.07 |
| Nortel | 5.87 | | -0.18 |
| SPSS | 32.71 | | -1.1 |
| CDC | 2.5 | | -0.11 |
| Teletech | 15.24 | | -0.77 |
| ICT | 9.02 | | -0.55 |
| ClickSoftware | 2.52 | | -0.18 |
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As of 4:00 p.m. on 8/19/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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11/13/06 - Does Price Equate to Effectiveness
One element of the discussion last week was about how organizations buying CRM solutions are focusing more on effectiveness rather than cost. It seems the justification for paying the higher price comes from a more promising ROI.
In other words, "I don't care what I have to pay as long as I get more out of it than I put in." I realize that states the obvious but observations tell me that the obvious is not always the case. Some buy based on cost and that might sometimes be the right answer. However, the trend made me think. Does a higher priced solution suggest higher value?
So when you get quotes from two CRM solution providers, do you think about the relative cost or the relative value? Cost is a very straightforward comparison while value can be a bit dicier to quantify. But does the higher price suggest that the vendor's installed base has actually seen a better ROI? Is a higher price actually a turn on rather than a turn off?
Gary Lemke, Publisher
(Share your thoughts)
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