"Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
10/26/06 - Selection Criteria - Continued
Is there anything we can do to protect ourselves from our software vendor of choice from being acquired? This week, I've suggested that there isn't much we can do to prevent it but there are things we can do to manage it. Then I get this one-liner from a reader:
 
"Why worry about it, buy Microsoft CRM." If I correctly read between the lines, this reader suggests using Microsoft CRM because no one is going to acquire them and there isn't much concern of them going out of business. Who can argue with that?
 
That shouldn't be the only reason to buy Microsoft. I heard one analyst recently suggest that the reason people buy Microsoft is because "it looks like Outlook and it is cheap." True enough. But back to vendor viability. Just being Microsoft is not a lock. They are late to the CRM party and they don't always win. Remember MS-Money versus Intuit Quicken?
 
Gary Lemke, Publisher
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