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"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
10/10/07 - Are Bike Shops to Blame?
Many of you may remember me mentioning my interest in cycling. As such, I always on the lookout for items of interest that intersect cycling and CRM. Here's an example to ponder. According to an industry survey, an estimated 17 million people quit riding in the last 10 years. One would guess just the opposite given the increase in visibility of the sport due to one Lance Armstrong and his amazing accomplishments on and off the bike. One online cycling resource offered a possible reason - the almost elitist attitude exhibited by some bike shop employees.
 
It makes sense that most bike shop employees are avid cyclists. But does personal passion and product knowledge translate into someone that is helpful and enjoyable? Often I have friends or acquaintances ask for cycling advice because the experience at their local shops was not enjoyable or it was intimidating. The staff either talked over their head or didn't seem interested in taking the time to really help them. Even I don't feel they really understand my needs because they are married to their own experiences and views on product. I often feel they have made up their minds what to recommend before they have even listened to me explain my needs.
 
Do you have people in your organization that are passionate about the product to the extent that the product passion trumps the passion to help the customer?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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