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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
9/27/06 - What’s Special about Field Service?
Not much, according to one reader. While most people that have responded to my column this week believe field service is unique, some feel field service is merely an extension of the traditional three pronged definition of CRM - sales, service and marketing.
 
One reader wrote, "I disagree with you that field service should be considered a fourth leg of the CRM stool. Field service is part of the service and support leg, just as mobile sales is part of SFA. Yes, field service has some specialized needs, but there is overlap with other service subcomponents."
 
For the next few days, I'll share more about how people view field service. So, let me know what you think makes field service special and unique. Or do you feel field service is merely an extension of service and support?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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