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"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
9/20/07 - From the Gartner Conference
Last week, I asked readers to send observations from the Gartner CRM Conference. Today, I'll share some input from Paul Greenberg as blogged on myCRMcareer.com. In part, he writes about the growth of Web 2.0 and CRM offering:
 
I don't think consumer technologies will dominate as much as the peer-to-peer activities. Scott Nelson, head of the Gartner CRM practice said it this way: "This is going to be one of the biggest areas CRM has seen. Investigate it now. If you as an individual have not played with mySpace, Facebook, Flickr and other sites of the same ilk, you need to understand the way consumers are interacting with these organizations." One mistake with this comment is that it's missing the fact that we aren't dealing with a business initiative here - i.e. consumers interacting with their organizations. This is a social initiative and its individuals interacting with their peers. This is a social customer who is social first and a customer second.
 
There is a bunch of stuff packed into that last paragraph for you to ponder. At a higher level, one question to start with is how you view your social customers. Does viewing your customers as social customers change your ideas about what they expect from you? Are they social first and customers second? Why or why not?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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