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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
9/14/06 - Keeping it Real with References
I just returned from the Gartner CRM conference and I hope to use this column to share some insights with you. If you attended the conference, please take a moment to let me know what you learned at the conference. For the past week or so, we've been talking about references and I thought I would share an observation from the Gartner conference in relation to references.
 
Even if you didn't attend the conference, you got the feel that it was geared towards addressing our collective desire to know the difference between the hype and the reality. Many of the most popular sessions focused on best practices, case studies and success stories.
 
By my count, 20% of the sessions fell in that category. I find that a bit refreshing especially for a conference typically dominated by analyst presentations. I imagine feedback will tell the Gartner people that maybe next year the conference should have even more focus on what is real.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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