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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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8/25/06 - Bake Off Strategies
Yesterday I asked for contributions on reasons for doing a bake off. I've already received some great responses so I thought I would start to share a few of them with you.
One consultant wrote, "I recently ran a selection process where the client was virtually committed to going with a "household name" application. I persuaded them to look seriously at two competitors before pulling the trigger, including reviewing one stable but low visibility developer that no one had heard of. The outcome? The vote was twenty to zip in favor of the 'unknown' competitor."
Often the up and coming vendors make claims that they are better than the "safe bet" vendor. Often it is the lesser known vendor that is more willing to do the bake off. Perhaps for good reason. Do you have a David versus Goliath bake off story?
Gary Lemke, Publisher
(Share your thoughts)
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