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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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8/24/06 - Should You Do a Bake Off?
We've been talking about bake off strategies - trialing two solutions before making a final decision - and a few readers have responded with a question on when is a bake-off worth doing. I'll start the discussion with a few thoughts but I encourage you to add your own.
When deciding whether or not to do a bake off, it is important to understand your costs. These include your resources in terms of systems, training time, IT support, etc. It's important to value the opportunity costs of people's time needed to evaluate solution alternatives.
Weighed against that investment is the value of what you will learn. Are you trying to prove features, user acceptance, integration with existing systems, data migration, system loading, etc.? It's all about return on investment. How do you decide when to do a bake off?
Gary Lemke, Publisher
(Share your thoughts)
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