| Stock Ticker |
| CDC | 2.84 |  | 0.12 |
| Tekelc | 16.81 | | 0.67 |
| NetSuite | 15.92 | | 0.3 |
| LivePerson | 2.76 | | 0.03 |
| APAC | 1.41 | | 0.01 |
| Sykes | 18.91 | | 0.12 |
| Oracle | 22.28 | | 0.07 |
| Selectica | 1.1 | | 0 |
| ATG | 3.93 | | 0 |
| ICT | 8.1 | | 0 |
| Teletech | 15.49 |  | -0.01 |
| Intervoice | 8.2 | | -0.01 |
| Salesforce | 68.12 | | -0.09 |
| Interactive | 10.04 | | -0.02 |
| HP | 44.91 | | -0.09 |
| Astea | 3.59 | | -0.01 |
| Unica | 8.8 | | -0.03 |
| Amdocs | 30.11 | | -0.11 |
| Vignette | 11.15 | | -0.07 |
| SAP | 57.91 | | -0.45 |
| ClickSoftware | 2.42 | | -0.03 |
| Epicor | 6.98 | | -0.09 |
| Nortel | 6.07 | | -0.08 |
| Convergys | 12.86 | | -0.17 |
| RightNow | 16.25 | | -0.24 |
| Chordiant | 5.92 | | -0.09 |
| SPSS | 32.62 | | -0.51 |
| NCR | 25.62 | | -0.52 |
| NICE | 29.6 | | -0.78 |
| SupportSoft | 3.4 | | -0.1 |
| Pegasystems | 14.5 | | -0.44 |
| Rainmaker | 3.12 | | -0.15 |
| eLoyalty | 5.22 | | -0.37 |
|
As of 4:00 p.m. on 8/5/08 |
|
| |
 "Our Take"
| |
"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
|
8/22/07 - My Own Switching Cost
I'm moving. To be more precise, I'm moving from one home to another. Fortunately, it's simply a move to a new neighborhood. It was a quick decisions and things are happening fast. My reluctance to embrace all the details of the move reminds me of our current discussion on switching barriers.
Dealing with details like packing, moving, selling, buying, and cleaning can be overwhelming. I had to smirk a little bit as I look around the house at the amount of "stuff" a family of five accumulates over time. If I didn't have so much stuff, the move would be tremendously simpler. And how much of that stuff do I really need? OK, I'll save that philosophical question for another time.
But in the end, the anxiety of the move has to do with "the stuff." Do your customers carry "stuff" (good or bad) that keeps them from switching to a competitor? We all carry "stuff" - memories, expectations, relationships, etc. - that keep us from changing. Wouldn't it be interesting to gain an understanding of your most valuable customers' stuff?
Gary Lemke, Publisher
(Share your thoughts)
| |
|
