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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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8/17/06 - Why Conferences Are Shrinking
Yesterday I shared my observations about the incredibly shrinking conferences and I asked you why you think less people are attending. I'll summarize your responses today. Before I do, let me be clear that I'm talking about conferences in general rather than any specific conference.
Some of the most popular reasons stated include: 1) recycled speakers and content (same people saying the same thing); 2) travel restrictions (budget, fears); 3) the Internet as an alternative source of information; 4) less likely to see high level people; 5) nothing new to learn about; 6) industry consolidation (fewer vendors), and; 8) costs too much.
For conference managers, here's a bit of free research. People are saying that they have alternatives to attending a conference. To be the viable alternative, conferences have to be seen as having a better value than those other alternatives. More on this tomorrow.
Gary Lemke, Publisher
(Share your thoughts)
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