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SAP54.19    2.48
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Unica8    0.34
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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
8/3/06 - Branding is About Confidence - Continued
I see we have a few cycling fans in the audience. Yesterday, I shared thoughts about how the controversy regarding Floyd Landis' drug test results in the Tour de France have tainted the brands. With confidences shaken, the brand takes a hit.
 
One reader wrote, "Very interesting way to discuss branding. I once read from an airline source that dirty tray tables in the cabin could lead some to think poor equipment maintenance overall. It's the same thought; that is, we should pay attention to every detail to build and maintain confidence."
 
Customers often make associations we wouldn't expect. Although the maintenance of jet engines and the cleanliness of tray tables are handled by two completely different staffs, the customer sees it as one big jet. The lesson is that even though we see the difference, our customers may not.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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