| Stock Ticker |
| ICT | 5.04 |  | 0.41 |
| CDC | 1.24 | | 0.1 |
| RightNow | 8.9 | | 0.5 |
| Amdocs | 20.55 | | 0.92 |
| Chordiant | 2.93 | | 0.13 |
| ATG | 1.95 | | 0.07 |
| NetSuite | 8.42 | | 0.3 |
| Rainmaker | 0.91 | | 0.03 |
| Convergys | 7.06 | | 0.2 |
| Interactive | 7.03 | | 0.17 |
| LivePerson | 1.91 | | 0.04 |
| ClickSoftware | 2 | | 0.01 |
| Astea | 2.55 | | 0 |
| Sykes | 19.65 |  | -0.04 |
| Epicor | 4.76 | | -0.04 |
| Pegasystems | 12.65 | | -0.11 |
| Unica | 5.69 | | -0.06 |
| HP | 36.33 | | -0.48 |
| Teletech | 8.5 | | -0.12 |
| NICE | 23.08 | | -0.34 |
| SPSS | 26.79 | | -0.43 |
| NCR | 14.35 | | -0.24 |
| Oracle | 18.09 | | -0.32 |
| Salesforce | 33.35 | | -0.67 |
| SAP | 35.69 | | -0.93 |
| Vignette | 9.04 | | -0.24 |
| Tekelc | 13.1 | | -0.35 |
| Nortel | 0.28 | | -0.01 |
| SupportSoft | 2.1 | | -0.09 |
| APAC | 1.32 | | -0.06 |
| eLoyalty | 2.45 | | -0.52 |
| Selectica | 0.69 | | -0.19 |
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As of 3:59 p.m. on 1/5/09 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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8/2/07 - Limited Service
Yesterday, I discussed the customer feedback survey I took from a national hotel chain. More specifically, I shared the response I received from the general manager of the specific hotel I visited. I didn't mention the hotel chain by name yesterday but let me tell you today that it is La Quinta.
One of the interesting descriptions from their web site is that they are a "limited-service" hotel. The term "limited-service" piqued my senses. I imagine "limited-service" is industry nomenclature for segmentation. However, it also may have unique properties in expectation setting for guests. While this chain may be "limited-service," they offer free internet, a full hot breakfast, a swimming pool, in-room amenities like coffee makers, premium television channels, etc.
So where is the line between full service and limited service? Comparing my experience at La Quinta to my stay at a four-star hotel would certainly be apples-to-oranges but so would the price. Does a property like La Quinta get higher customer satisfaction numbers because they set expectations low and then proceed to exceed them?
Gary Lemke, Publisher
(Share your thoughts)
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