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Stock Ticker
LivePerson2.85    0.18
Selectica1.16    0.07
ICT9.15    0.55
Interactive11.01    0.49
SupportSoft3.62    0.14
Vignette12.26    0.45
ClickSoftware2.46    0.07
Salesforce69.5    1.88
Oracle23.37    0.62
Convergys13.84    0.34
Epicor7.25    0.16
NetSuite16    0.3
Rainmaker3.23    0.06
eLoyalty5.59    0.07
ATG4.17    0.05
Teletech15.99    0.19
Nortel5.99    0.07
Amdocs30.86    0.36
RightNow16.71    0.17
Chordiant6.27    0.06
Pegasystems14.89    0.14
CDC3.07    0.02
NCR26.22    0.08
Sykes19.81    0.06
SPSS33.9    0.09
Intervoice8.21    0.01
HP45.47    -0.04
Tekelc16.83    -0.02
NICE28.11    -0.36
APAC1.47    -0.02
SAP57.45    -0.84
Astea3.59    -0.09
Unica8.3    -0.42
As of 4:00 p.m. on 8/7/08

 
 


  "Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
8/2/06 - Branding is About Confidence
Floyd Landis won the Tour de France. Or did he? Tests conducted after his miraculous comeback on stage 17 of the tour lead us to believe his performance was the result of external factors.
 
As an avid spectator of cycling, I sure hope he didn't. Regardless of how the drama plays out, the brand has been tarnished. In fact, three brands (Floyd Landis, Tour de France, and cycling) have been tarnished. Did we see an epic performance? Was the race really a level playing field? Is professional cycling tainted?
 
It's all about confidence. To believe in the brand, we have to have confidence. So in the world of CRM, service has to evoke a sense of confidence to be a brand builder versus a brand detractor. Just the hint of bad service can tarnish the brand. Do you agree?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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