| Stock Ticker |
| ICT | 8.28 |  | 0.2 |
| Tekelc | 16.28 | | 0.38 |
| Convergys | 16.03 | | 0.31 |
| SPSS | 31.93 | | 0.56 |
| NetSuite | 17.13 | | 0.3 |
| APAC | 2.33 | | 0.04 |
| SAP | 55.93 | | 0.6 |
| SupportSoft | 3.42 | | 0.03 |
| Selectica | 1.15 | | 0.01 |
| Teletech | 16.15 | | 0.11 |
| Chordiant | 6.03 | | 0.02 |
| Rainmaker | 2.99 | | 0.01 |
| Astea | 3.11 | | 0.01 |
| Intervoice | 8.24 | | 0.02 |
| Epicor | 8.5 | | 0.02 |
| ATG | 4.08 | | 0 |
| Nortel | 5.9 | | 0 |
| NICE | 30.24 |  | -0.01 |
| Interactive | 10.07 | | -0.02 |
| LivePerson | 3.2 | | -0.01 |
| Unica | 8.67 | | -0.03 |
| CDC | 2.61 | | -0.01 |
| Vignette | 13.44 | | -0.06 |
| Sykes | 20.47 | | -0.11 |
| eLoyalty | 4.85 | | -0.04 |
| Pegasystems | 14.62 | | -0.13 |
| Amdocs | 29.79 | | -0.4 |
| Oracle | 21.19 | | -0.36 |
| NCR | 25.54 | | -0.48 |
| RightNow | 14.18 | | -0.27 |
| HP | 45.09 | | -0.91 |
| Salesforce | 53.98 | | -1.17 |
| ClickSoftware | 2.33 | | -0.06 |
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As of 3:59 p.m. on 9/4/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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7/27/07 - Do We Care?
I've been talking about trust and loyalty with regard to customers common known as sporting fans in the context of the current Tour de France. Does the average fan care if riders dope? After all, the end result is performance enhancement and don't we want to see the best performance? However, when one group has an advantage over another group by benefit something beyond natural ability, training and perseverance, it is difficult to know what we are watching. Are we watching true human feats or something artificially stimulated? Do we care?
I think most do in the long run. The TdF is more than 20 days of racing in July. Crowds on certain days exceeds one million people. Some fans camp on the side of Alpines or Pyrenees mountains for days anticipating the arrival of the cyclists. Total spectator time is often less than an hour and may be as little as just a few seconds. Now that is loyalty!
Do the numbers. Millions of people coming from all over the world to catch a glimpse of two hundred guys race bikes. They stay for many days and spend thousands of dollars on travel and tourism. That is why cities compete so fiercely to host the start or finish of a tour stage. That is why sponsors spend so much to promote their brands along the route. Without trust, eventually the whole business model crumbles to the status of a "sport" known more as entertainment than sport. Can you say professional wrestling? More on the money side of loyalty next week.
Gary Lemke, Publisher
(Share your thoughts)
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