| Stock Ticker |
| ICT | 8.28 |  | 0.2 |
| Tekelc | 16.28 | | 0.38 |
| Convergys | 16.03 | | 0.31 |
| SPSS | 31.93 | | 0.56 |
| NetSuite | 17.13 | | 0.3 |
| APAC | 2.33 | | 0.04 |
| SAP | 55.93 | | 0.6 |
| SupportSoft | 3.42 | | 0.03 |
| Selectica | 1.15 | | 0.01 |
| Teletech | 16.15 | | 0.11 |
| Chordiant | 6.03 | | 0.02 |
| Rainmaker | 2.99 | | 0.01 |
| Astea | 3.11 | | 0.01 |
| Intervoice | 8.24 | | 0.02 |
| Epicor | 8.5 | | 0.02 |
| ATG | 4.08 | | 0 |
| Nortel | 5.9 | | 0 |
| NICE | 30.24 |  | -0.01 |
| Interactive | 10.07 | | -0.02 |
| LivePerson | 3.2 | | -0.01 |
| Unica | 8.67 | | -0.03 |
| CDC | 2.61 | | -0.01 |
| Vignette | 13.44 | | -0.06 |
| Sykes | 20.47 | | -0.11 |
| eLoyalty | 4.85 | | -0.04 |
| Pegasystems | 14.62 | | -0.13 |
| Amdocs | 29.79 | | -0.4 |
| Oracle | 21.19 | | -0.36 |
| NCR | 25.54 | | -0.48 |
| RightNow | 14.18 | | -0.27 |
| HP | 45.09 | | -0.91 |
| Salesforce | 53.98 | | -1.17 |
| ClickSoftware | 2.33 | | -0.06 |
|
As of 3:59 p.m. on 9/4/08 |
|
| |
 "Our Take"
| | About
"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
|
7/27/06 - Individual Needs Versus Group Needs
In a popular Star Trek movie, Spock in his dying moment says, "The needs of the many outweigh the needs of the few." In our world of personalization, one-to-one marketing, and individual customer needs, I wonder how those words apply to CRM.
Recently, Marriott announced that all 2,300+ U.S. and Canadian hotels will become 100% smoke-free. The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public spaces, and employee work areas. Currently more than 90 percent of Marriott guest rooms are already non-smoking, and smoking is prohibited in many public spaces due to local laws.
Marriott said the policy will "enhance the level of service and care we can offer our guests." I'm not a smoker and I applaud smoke-free environments but it made me wonder where the tipping point is with regard to policies that neglect the needs of a minority group of customers. This is an interesting experiment that I'm sure other hotel chains will watch quite closely.
Gary Lemke, Publisher
(Share your thoughts)
| |
|
