CRMAdvocate has everything you need to know about CRM. By gathering and consolidating over 40 sources of CRM information into one, easy to read format, we are doing the hard work for you. Isn't that what an Advocate is supposed to do?

CRMAdvocate Newsletter
FREE Subscription

Your one-stop CRM
email newsletter
(more info)
Email:

  Search Advanced search

 
Stock Ticker
LivePerson2.85    0.18
Selectica1.16    0.07
ICT9.15    0.55
Interactive11.01    0.49
SupportSoft3.62    0.14
Vignette12.26    0.45
ClickSoftware2.46    0.07
Salesforce69.5    1.88
Oracle23.37    0.62
Convergys13.84    0.34
Epicor7.25    0.16
NetSuite16    0.3
Rainmaker3.23    0.06
eLoyalty5.59    0.07
ATG4.17    0.05
Teletech15.99    0.19
Nortel5.99    0.07
Amdocs30.86    0.36
RightNow16.71    0.17
Chordiant6.27    0.06
Pegasystems14.89    0.14
CDC3.07    0.02
NCR26.22    0.08
Sykes19.81    0.06
SPSS33.9    0.09
Intervoice8.21    0.01
HP45.47    -0.04
Tekelc16.83    -0.02
NICE28.11    -0.36
APAC1.47    -0.02
SAP57.45    -0.84
Astea3.59    -0.09
Unica8.3    -0.42
As of 4:00 p.m. on 8/7/08

 
 


 
"Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
7/14/06 - What is Performance Management? - Part II
Yesterday, I suggested that performance management had more to do with alignment to customer goals than to corporate goals. In fact, my exact words were "performance management should more explicitly correlate to the goals of the customer, not just the corporation."
 
Immediately after the newsletter was sent, I received responses that a corporation's goals should already be aligned with the customer, thus one and the same. Many argued that if customer and corporate goals are not aligned, the corporation is doomed.
 
I anticipated that sort of feedback which is why I used the phrase "explicitly correlate to the goals of the customer." The assumption is that everything is aligned, but too many organizations talk about being customer focused yet they fail the audit when they try to reconcile customer and corporate goals. Assumptions can be so dangerous . . .
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

Copyright (c) 2008 CRMAdvocate - 14059 Old Mill Circle, Carmel, IN 46032 (+1 317.810.9585)   All Rights Reserved.   Privacy Policy