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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
6/22/06 - Statistics and Lies
I recently read a Baseline magazine article summarizing a study of top technology initiatives. In this survey, respondents indicated that CRM ranked 4th in terms of spend behind voice over IP, outsourcing and data networking.
 
It was interesting to note that the planned spend for CRM averaged a whopping $5.57M dollars. It is common knowledge that CRM can be a big investment (with hopefully bigger returns) but I thought the number seemed high for an average. Digging into the details a bit more, the median spend for CRM was a remarkable lower number - $135K.
 
The difference in the average and the median tells me that there are a few mega-mega-CRM projects out there but the majority of CRM investments are less than a couple hundred thousand dollars. I wonder how much of that has to do with new open source and hosted solutions. I bet quite a bit.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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