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"Our Take"

(Past Editions by: Date, Title, Topic)

 
About "Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
6/13/06 - Satisfaction Not Guaranteed
I have retreated to the hills of Southern Indiana for a week of summer camp with my middle child. Interestingly, we are camping at the same camp and the same campsite I called home for many summers more than thirty years ago. So many good memories. . . .
 
Anyway, the retreat has given me the opportunity to catch up on reading and I ran across a great BusinessWeek article about how cost-cutting can backfire when it ignites consumer rage. The article talks of tales of service shortfalls at Dell, Home Depot and Northwest Airlines.
 
I encourage you to spend a few minutes to read the article. If you have a story about how cost-cutting backfired with customers, please share.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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