| Stock Ticker |
| ICT | 5.04 |  | 0.41 |
| CDC | 1.24 | | 0.1 |
| RightNow | 8.9 | | 0.5 |
| Amdocs | 20.55 | | 0.92 |
| Chordiant | 2.93 | | 0.13 |
| ATG | 1.95 | | 0.07 |
| NetSuite | 8.42 | | 0.3 |
| Rainmaker | 0.91 | | 0.03 |
| Convergys | 7.06 | | 0.2 |
| Interactive | 7.03 | | 0.17 |
| LivePerson | 1.91 | | 0.04 |
| ClickSoftware | 2 | | 0.01 |
| Astea | 2.55 | | 0 |
| Sykes | 19.65 |  | -0.04 |
| Epicor | 4.76 | | -0.04 |
| Pegasystems | 12.65 | | -0.11 |
| Unica | 5.69 | | -0.06 |
| HP | 36.33 | | -0.48 |
| Teletech | 8.5 | | -0.12 |
| NICE | 23.08 | | -0.34 |
| SPSS | 26.79 | | -0.43 |
| NCR | 14.35 | | -0.24 |
| Oracle | 18.09 | | -0.32 |
| Salesforce | 33.35 | | -0.67 |
| SAP | 35.69 | | -0.93 |
| Vignette | 9.04 | | -0.24 |
| Tekelc | 13.1 | | -0.35 |
| Nortel | 0.28 | | -0.01 |
| SupportSoft | 2.1 | | -0.09 |
| APAC | 1.32 | | -0.06 |
| eLoyalty | 2.45 | | -0.52 |
| Selectica | 0.69 | | -0.19 |
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As of 3:59 p.m. on 1/5/09 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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5/11/07 - Finding the Right Channel
Yesterday, I shared my personal story about finding the right medium to communicate with my teenage daughter - texting. I further asked how companies determine the most desired channel of communication on a customer-by-customer basis. Your feedback was fairly universal - just ask.
Many also shared that when they ask about preferred communication channels, they capture the information in their CRM system so automated communications happen properly. The system information can also help guide employees that may need to reach out to a customer. So it goes beyond simply asking how they want to hear from you because, if you ask, they will expect even more from you - the ability to consistently honor their preferences. In other words, if you ask you better have the systems in place to deliver.
But there is a catch. Just because they prefer a certain communication channel for you to outwardly communicate, don't assume they will always use the same communication channel they use to communicate with you. Depending on their request, their situation, their location, their access to communication devices, and other factors, customers may choose from a whole array of communication channels. Do you agree?
Gary Lemke, Publisher
(Share your thoughts)
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