| Stock Ticker |
| ICT | 8.28 |  | 0.2 |
| Tekelc | 16.28 | | 0.38 |
| Convergys | 16.03 | | 0.31 |
| SPSS | 31.93 | | 0.56 |
| NetSuite | 17.13 | | 0.3 |
| APAC | 2.33 | | 0.04 |
| SAP | 55.93 | | 0.6 |
| SupportSoft | 3.42 | | 0.03 |
| Selectica | 1.15 | | 0.01 |
| Teletech | 16.15 | | 0.11 |
| Chordiant | 6.03 | | 0.02 |
| Rainmaker | 2.99 | | 0.01 |
| Astea | 3.11 | | 0.01 |
| Intervoice | 8.24 | | 0.02 |
| Epicor | 8.5 | | 0.02 |
| ATG | 4.08 | | 0 |
| Nortel | 5.9 | | 0 |
| NICE | 30.24 |  | -0.01 |
| Interactive | 10.07 | | -0.02 |
| LivePerson | 3.2 | | -0.01 |
| Unica | 8.67 | | -0.03 |
| CDC | 2.61 | | -0.01 |
| Vignette | 13.44 | | -0.06 |
| Sykes | 20.47 | | -0.11 |
| eLoyalty | 4.85 | | -0.04 |
| Pegasystems | 14.62 | | -0.13 |
| Amdocs | 29.79 | | -0.4 |
| Oracle | 21.19 | | -0.36 |
| NCR | 25.54 | | -0.48 |
| RightNow | 14.18 | | -0.27 |
| HP | 45.09 | | -0.91 |
| Salesforce | 53.98 | | -1.17 |
| ClickSoftware | 2.33 | | -0.06 |
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As of 3:59 p.m. on 9/4/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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4/28/08 - What's A Guy Have to Do to Get a Menu?
Around the corner from our office building is a restaurant we CRMAdvocates often visit. It's a mom and pop sushi restaurant. Nothing fancy but the food is good enough to keep us coming back on a regular basis.
I consider myself a value guy. Others say that is simply a different way of saying I'm cheap. Regardless, I often dine with other "value" minded people and we consistently and reliably order from the specials board rather than the menu. Since the beginning we have been served by the same person and she knows we order off the board so she no longer presents menus.
Imagine the surprise of my dining companion who, by the way, owns a chain of restaurants when he did not get a menu. He began to look uncomfortable but I didn't know why at first. When he blurted his request for a menu, the server looked startled and I just laughed. In her own way, she was practicing personalization but the 1to1 touch failed today. It made me think how personalization strategies reverently discussed years ago had declined in popularity. Do you know why?
Gary Lemke, Publisher
(Share your thoughts)
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