| Stock Ticker |
| ATG | 1.55 |  | 0.2 |
| NetSuite | 6.3 | | 0.3 |
| Salesforce | 22.83 | | 0.87 |
| Selectica | 0.9 | | 0.02 |
| Intervoice | 8.24 | | 0.02 |
| CDC | 0.7 | | 0 |
| eLoyalty | 2.25 | | 0 |
| Rainmaker | 0.84 |  | -0.01 |
| SupportSoft | 1.96 | | -0.03 |
| Pegasystems | 10.09 | | -0.16 |
| Vignette | 7.52 | | -0.17 |
| SPSS | 22.28 | | -0.62 |
| Chordiant | 2.19 | | -0.08 |
| APAC | 1.35 | | -0.05 |
| Tekelc | 10.63 | | -0.4 |
| HP | 31.83 | | -1.2 |
| Astea | 2.63 | | -0.1 |
| Oracle | 15.4 | | -0.6 |
| NICE | 17.65 | | -1 |
| SAP | 29.7 | | -1.79 |
| Amdocs | 16.78 | | -1.14 |
| NCR | 13.32 | | -0.91 |
| Teletech | 7.28 | | -0.52 |
| Unica | 3.36 | | -0.24 |
| LivePerson | 1.5 | | -0.13 |
| RightNow | 5.8 | | -0.58 |
| Epicor | 3.59 | | -0.37 |
| Interactive | 5.79 | | -0.6 |
| Sykes | 14.89 | | -1.55 |
| Convergys | 4.06 | | -0.46 |
| ClickSoftware | 2.06 | | -0.24 |
| ICT | 2.86 | | -0.42 |
| Nortel | 0.43 | | -0.09 |
|
As of 3:48 p.m. on 11/20/08 |
|
| |
 "Our Take"
| |
"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
|
4/24/08 - Mistake Proof CRM
You might remember last week we discussed how one company realized the error potential, and related customer frustration, associated with the use of "O" and zero in customer identification codes. The similarity of the letter and the number creates the opportunity for someone to input the wrong customer ID when trying to log in.
One might consider that mistake prone CRM. One reader wrote about borrowing the manufacturing discipline of making the process mistake proof saying, "The concept is to think about how someone could do it wrong, and design the process to not allow that. The same concept should be applied to customer service -- even more so since customers aren't trained in the same way that employees are."
He went on to offer an example - the polarized electrical plugs. It all starts with an attitude. Are you looking to reduce the instances of unpleasant customer experiences or are you looking to make the experience mistake proof? Care to share your mistake proof CRM experiences?
Gary Lemke, Publisher
(Share your thoughts)
| |
|
