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eLoyalty5.15    0.21
SupportSoft3.36    0.11
Salesforce70.12    1.89
Teletech20.48    0.52
ClickSoftware2.9    0.05
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NICE29.93    0.36
Amdocs29.77    0.35
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As of 4:00 p.m. on 7/1/08

 
 


 
"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
4/19/07 - Boss Talk
Every business has a unique set of issues and opportunities. And each business has a CEO with a unique set of experiences and expertise. So it could be considered folly to take advice from any corporate leader. While we shouldn't merely accept their words, it is certainly worth the effort to see how their tips might apply to your business. This week, the Wall Street Journal shared tips from a wide range of business leaders and I thought I would pass along a few for your consideration.
 
Ed Zore, CEO of Northwestern Mutual Life Insurance, offers these tips for a making the most in a mature market: 1) Understand your strengths and then improve; 2) Don't fall for the latest fads; 3) Don't chase new customers at the expense of churn; 4) Leverage your existing footprint, and; 5) Never compromise your values.
 
Some or all of these five tips may be quite familiar to you. Why? They represent fundamental and proven business tactics. The company has been around for 150 years and that makes me think they have a good understanding of their value and their values. They understand their market and they understand how they want to reach their clients. The tips don't seem sensational. They don't jump off the page. But they work. Do these tips have a place in your organization?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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