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Stock Ticker
LivePerson2.85    0.18
Selectica1.16    0.07
ICT9.15    0.55
Interactive11.01    0.49
SupportSoft3.62    0.14
Vignette12.26    0.45
ClickSoftware2.46    0.07
Salesforce69.5    1.88
Oracle23.37    0.62
Convergys13.84    0.34
Epicor7.25    0.16
NetSuite16    0.3
Rainmaker3.23    0.06
eLoyalty5.59    0.07
ATG4.17    0.05
Teletech15.99    0.19
Nortel5.99    0.07
Amdocs30.86    0.36
RightNow16.71    0.17
Chordiant6.27    0.06
Pegasystems14.89    0.14
CDC3.07    0.02
NCR26.22    0.08
Sykes19.81    0.06
SPSS33.9    0.09
Intervoice8.21    0.01
HP45.47    -0.04
Tekelc16.83    -0.02
NICE28.11    -0.36
APAC1.47    -0.02
SAP57.45    -0.84
Astea3.59    -0.09
Unica8.3    -0.42
As of 4:00 p.m. on 8/7/08

 
 


  "Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
4/15/08 - Revealing Experiences
I read an article in the Wall Street Journal this morning with the title, "Web Sites Want You to Stick Around." I believe you need to be an online subscriber to read the story on their web site so that is why there is no link to the full story today. Sorry.
 
Although you might not be able to read the story, let me share one piece of information that might help you improve the online experience for your customers. U.S. Airways Group discovered that many customers were typing in their frequent flier numbers incorrectly, entering the letter "O" instead of the number zero.
 
You might want to check your customer support records to see if this common error is generating calls into your call center or email inquiries. Regardless, consider eliminating the "O" and the zero from your palate of customer ids. Does anyone do that today?
 
Gary Lemke, Publisher
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