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"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
4/13/07 - Greed is Good
On Monday, I shared my personal customer service experience about a hotel front desk manager coming clean when he failed to live up to his promise. The rest of the week, we've used the column to talk about one possible motivating factor, guilt. Today, I would like to talk about another motivating factor in the world of customer management: greed.
 
Is greed good? According to a character in the movie "Wall Street," greed is good. Here's the quote: "The point is, ladies and gentleman, that greed -- for lack of a better word -- is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms -- greed for life, for money, for love, knowledge -- has marked the upward surge of mankind."
 
If you didn't see the movie, the character was the epitome of greed that justified any actions necessary to create maximum profit. What role do you think greed plays in motivating good or bad customer service? Share your thoughts and we'll talk more about guilt and greed next week.
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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