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| RealMarket Stock Index |
| RMSI | 60.65 |  | 1.24% |
| Dow Jones | 12,871.75 | | 0.16% |
| Nasdaq | 2,424.40 |  | 0.06% |
| S&P 500 | 1,396.37 | | 0.11% |
| Top Gainers |
| SAP | 51.2 | | 57.90 |
| HP | 47.59 | | 49.78 |
| NCR | 24.34 | | 47.99 |
| Top Losers |
| eOn | 0.3 | | 0.78 |
| Selectica | 1.34 | | 1.75 |
| Broadvision | 1.04 | | 2.20 |
| Complete Stock Index |
| As of close 04/28/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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2/27/08 - The Risk of Asking
"If you owned this business, what is the one thing you would change?" That was the question I was recently asked during a customer satisfaction survey while on the ski lift at a resort.
As a frequent visitor to the resort, I knew right away what one thing I would do to improve the joint. I felt such a feeling of empowerment. At least for the moment. However, I don't own the ski resort and my input is but one among dozens, hundreds, or thousands. What is the chance my input would result in action?
I don't know the probability of my input being the "one thing." However, I know that I anxiously await my next visit to see. It is a powerful question. But maybe it is a dangerous question because if they don't do what I would like them to, is my loyalty to them a casualty? Is the risk in asking worth it? What do you think?
Gary Lemke, Publisher
(Share your thoughts)
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