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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
2/26/08 - If You Were President
I've been having a bit of fun with the movie "City Slickers" and the scene about learning what one thing will give meaning to your customer experiences. First, I want to thank all of you that have taken the time to respond with ideas on how we can improve CRMAdvocate. (There is still time to provide your input.)
 
Just as I asked you for "one thing" we could do to improve this newsletter, my input was solicited in such a manner. I thought I would share the story.
 
I was captive on a ski lift with a marketing guy asking me questions about how I felt about the ski resort. Many of the standard questions - line lengths, friendliness of staff, cleanliness of bathrooms, etc. - filled the survey. But consider this last question: "If you owned this ski resort, what is the one thing you would change." What a feeling of empowerment!
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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