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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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2/20/08 - Figuring Out "One Thing"
I had a bit of fun yesterday sharing a "City Slicker" movie scene about the importance of that one thing.
Beyond suggesting there is one thing, the character says it is up to us to figure out that one thing. In the complicated world we live in, or perhaps more appropriately the one we create, we often feel many things contribute to the situation. Indeed, there are likely many contributors. But there is only "one thing." Have you figured out that "one thing" for your business?
Consider the customer experience you provide. What is the "one thing" that should make that experience better or unique? Can you reduce your list to one thing?
Gary Lemke, Publisher
(Share your thoughts)
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