Cool CRM
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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2/19/08 - That One Thing
Jack Palance played tough cowboy named Curly Washburn in the 1991 movie "City Slickers. If you saw the movie and remember the character, you probably remember the scene where he gives Mitch (the city slicker) advice. It goes like this:
Curly: Do you know what the secret of life is?
Curly: This. [holds up one finger]
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and the rest don't mean anything.
Mitch: But what is the "one thing?"
Curly: [smiles] That's what you have to find out.
What does that have to do with the buy versus build discussion? Simply this. Figure out that one thing that makes your company unique and make sure you uniquely take advantage of it. That may mean using off-the-shelf software in a way no one else does or building technology that supports your "one thing." Or your "one thing" could be totally different.
Gary Lemke, Publisher
(Share your thoughts)
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