Cool CRM
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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2/15/08 - Vendors Are Smarter
One well reasoned reader response regarding the "build versus buy" discussion didn't pull any punches. You need to read this one because it will almost certainly spark a reaction. But that reaction could be polar in agreement or disagreement.
"It almost never makes economic sense to build your own. The vendor spreads R&D costs over hundreds or even thousands of customers. The vendor has an entire staff to support you. If one person leaves, there are still others there to pass on the institutional knowledge. The vendor is smarter than you in designing the system. The vendor has feedback from hundreds of users over years or decades. As your needs increase (and they will) the off the shelf system probably already has features to support you. Your in-house system will not."
It is hard to argue with those points. Taken at face value, why would you ever build? Check back next week and I'll tell.
Gary Lemke, Publisher
(Share your thoughts)
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