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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
2/13/08 - Is Build an Option?
Not every organization even considers building their CRM solutions. The primary characteristic of this type of company is size. The smaller the organization, the smaller the IT staff. The smaller the staff, the less likely an in-house solution will be considered.
 
So smaller organizations can take a "pass" on the build option? Probably, but not necessarily. While in-house expertise may not exist, companies of any size can always consider using contractors to get the exact solution set they desire. I will be the first to admit, this option is not for most organizations, large or small.
 
But the right functional requirements matched with a third party contractor that brings specific CRM expertise to the table can be a real "build over buy" win. And that goes for double for larger organizations. Do you agree?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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