| Stock Ticker |
| ATG | 1.55 |  | 0.2 |
| NetSuite | 6.3 | | 0.3 |
| Salesforce | 22.83 | | 0.87 |
| Selectica | 0.9 | | 0.02 |
| Intervoice | 8.24 | | 0.02 |
| CDC | 0.7 | | 0 |
| eLoyalty | 2.25 | | 0 |
| Rainmaker | 0.84 |  | -0.01 |
| SupportSoft | 1.96 | | -0.03 |
| Pegasystems | 10.09 | | -0.16 |
| Vignette | 7.52 | | -0.17 |
| SPSS | 22.28 | | -0.62 |
| Chordiant | 2.19 | | -0.08 |
| APAC | 1.35 | | -0.05 |
| Tekelc | 10.63 | | -0.4 |
| HP | 31.83 | | -1.2 |
| Astea | 2.63 | | -0.1 |
| Oracle | 15.4 | | -0.6 |
| NICE | 17.65 | | -1 |
| SAP | 29.7 | | -1.79 |
| Amdocs | 16.78 | | -1.14 |
| NCR | 13.32 | | -0.91 |
| Teletech | 7.28 | | -0.52 |
| Unica | 3.36 | | -0.24 |
| LivePerson | 1.5 | | -0.13 |
| RightNow | 5.8 | | -0.58 |
| Epicor | 3.59 | | -0.37 |
| Interactive | 5.79 | | -0.6 |
| Sykes | 14.89 | | -1.55 |
| Convergys | 4.06 | | -0.46 |
| ClickSoftware | 2.06 | | -0.24 |
| ICT | 2.86 | | -0.42 |
| Nortel | 0.43 | | -0.09 |
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As of 3:48 p.m. on 11/20/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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2/11/08 - I Wish I Had Bought
Allow me to share one more real life story about the "build versus buy" question. This individual has been on both sides of the argument as both the owner of a software development company and as a company with in-house code. Here's the story:
"Right now I am stuck with an in-house custom built contact database that has no means of support, no programmers available, and little opportunity to improve. For the dollars wasted on development on this product a few years ago, I could have purchased a COTS (Consumer Off the Shelf) CRM systems, paid for the complete implementation, and had enough money left over for numerous 3rd-party add ons needed for growth and change."
When the decision was made to build in house, the expectation was something different. It was determined that there was more bang for the buck in coding than buying. The point is this - when making such a decision, it is important to make sure the expectations are set closer to worse case than best case. Mr. Murphy would probably agree.
Gary Lemke, Publisher
(Share your thoughts)
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