"Our Take" |
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
1/30/08 - Taste Buds Get Trumped (Again)
Yesterday, I shared the results of a study that suggested people thought a $10 bottle of wine tasted better when it had a $90 price tag. Of course, they didn't know it was the same wine when they tasted it. It goes to show you how the price tag can affect our perception of value. The study reminded me of a story about ice cream (another favorite of mine).
The study was conducted to determine the best tasting ice cream. People were blindfolded and served various types of vanilla ice cream - gourmet ice cream, homemade ice cream, cheap ice cream, and everything in between. It seems the top factor was the percentage of fat in the ice cream and not the type - the more fat content, the more people liked it.
I've also read other studies about low-fat versions beating the fat full versions too. But people don't buy the product blindfolded, do they? Among other factors, price, packaging, and brand can easily beat taste buds. We humans are funny beasts, aren't we?
Gary Lemke, Publisher
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